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5 Key Things to Know About Your Target Market

Thursday March 13, 2014

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Right from our first consultation meeting and into the first phase of our website planning process, we ask very specific and strategic marketing questions about your business. In this quick post, we list the 5 most important questions we ask about your target market.

1)      Who exactly are you trying to reach?  Be as specific as possible.

2)      Do they have any distinct and common traits or interests?

3)      What does your product or service solve for them?

4)      Based on who they are, how can you appeal to them specifically?

5)      In what other creative ways can your product or service relate to their lives?

Seem like pretty obvious questions, right? You’d be surprised how hard it is for a LOT of business owners to come up with the answers on their own. Are any hard for you to answer?

Having detailed and well thought out answers will build a strong foundation for not only your website, but your entire marketing strategy. We can help.

 



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